HardyBuilds

Field Notes The Missing Margin

The Missing Margin

The margin you underwrote, estimated or budgeted and the margin you actually kept are rarely the same number.

Nobody loses a deal or a job in one line item. The pro forma assumed a lease-up that took two extra quarters. The estimate assumed a crew that never showed. The change order sat unsigned for five weeks. The rate cap ran out before the refinance did. Two systems disagreed and the one with the better screens won the argument.

By the time the report lands, the decision it was meant to inform has already been made, in the field, at investment committee or on the phone with the lender. That is the missing margin. It is not fraud and it is rarely incompetence. It is the ordinary cost of running a project-based business on information that arrives late.

It's the assumption nobody went back to check

The lease-up pace in the pro forma. The change order nobody priced. The purchase made in the field three weeks before finance saw it. The pay app that went out late. The interest carry on money borrowed to cover the delay, and the extension fee after that. Overhead that never got recovered. A cost code that was wrong from the first day of the job.

Each one is small. Together they're the difference between a project that made money and one that looked like it would.

The harder part is timing. By the time most reporting shows a project going sideways, the decisions that caused it are already made and the window to do anything about it has closed.

Finding the number after the fact is accounting. Finding it while you can still change the outcome is the job.

That is true of a specialty contractor with eleven open jobs, a developer with three facilities and a lender covenant, and a fund with a reporting pack nobody reads until the quarter is over. Different statements, same leak.

Same leak, different statement

Real assets get bought, financed, developed, built and operated. The margin can go missing at every one of those handoffs, usually in a place the financial statements summarize instead of show.

  • Capital. The capital stack that worked at closing stops working when the schedule slips. Rate, reserves, extension fees and covenants all move with time. The model usually doesn't.
  • Development. Contingency, carry and soft costs are where the original deal quietly gets repriced. Nobody announces it. It just shows up as a smaller number at the end.
  • Construction. Job cost, change orders, procurement and WIP. The margin is decided in the field long before the accounting finds out about it.
  • Draws and billing. Pay apps, lender draws, retainage and lien waivers are cash-flow mechanics, not paperwork. A clean draw package gets funded. A messy one waits, and the carry doesn't wait with it.
  • Operations. Once the building opens, the leak moves to the rent roll, the operating budget, the capex plan and the reporting pack that lands three weeks after month end.
  • Systems. Property system, job cost system, GL, spreadsheet. Every seam between them is paid for in people, and the person reconciling it is usually the only one who knows what's broken.

Six places it goes, in the order I usually find them

  1. Bad assumptions. The estimate assumed a crew, a lead time or a price that never showed up. The pro forma assumed a lease-up pace and an exit. Nobody went back to check either one.
  2. Weak controls. A purchasing policy without a system-enforced gate is a PDF. The control has to live in the workflow.
  3. Disconnected systems. Job cost and the GL do not agree on their own, and neither do the property books and the investor report.
  4. Delayed information. A report on the 3rd describes a decision already made on the 28th. Late and accurate is still late.
  5. Unmanaged spend and carry. Cards, POs and field buys leak quietly and constantly. So do interest carry, extension fees and the rate cap nobody priced for the delay.
  6. Decisions nobody revisits. A surprise that shows up every quarter is not a surprise. It is a process with no owner.

Recognize your business in this? Tell me what's going on, or bring me in to talk about it with your team.